Your Comprehensive Partner for
Automotive Recall Management
Since 2017, Predictive Strategies has been a trusted partner for global OEMs, specializing in automotive recall communication and resolution. By leveraging neuroscience and proprietary data, we craft highly effective recall communications that drive consumer action and ensure compliance while consistently achieving the lowest cost per repair.
Program Management and Budget Optimization
Our fully managed services help OEMs maximize impact within their target budgets. We offer both a la carte and complete management solutions. We handle everything from data management to NHTSA reporting, delivering outstanding results through efficient resource use and cost savings.
Comprehensive Data Management
Our Database Management Platform (DMP) supports recall outreach by creating a unique VIN+Customer/Driver key, allowing for targeted communication to the most likely person possessing the vehicle. Outreach is backed by regular updates from registration and non-registration data sources, similar to insurance files, including license plate recognition (LPR) systems, service-related businesses, scrap and export companies, and other organizations that track vehicle locations.
Creative Asset Development & Testing
We manage the creative process to ensure brand-compliant, culturally sensitive, high-performing materials. Our data-driven approach analyzes consumer behavior across different makes, models, cultural influences, demographics, and psychographics. We develop multiple creative variations to determine which messages resonate best and continuously optimize in real-time to maximize engagement and response rates.
Multi-Channel Engagement
We ensure your message reaches consumers across various platforms, providing a consistent and personalized experience. Our diverse communication channels include direct mail, email campaigns, digital video content, social media, paid search, television, radio, and billboards. Interactive elements like QR codes, flow codes, and PURLs make it easy for consumers to access information and schedule repairs. This multi-channel approach increases reach, enhances the consumer experience, and leads to higher conversion rates.
Tagging with License Plate Recognition (LPR)
Tagging through License Plate Recognition (LPR) effectively identifies unrepaired vehicles in the field. Using LPR technology, we can track vehicles with outstanding recalls and place recall notices directly on them when they are identified. This approach is beneficial for locating vehicles not brought in for repair despite prior outreach efforts.
Response Management
We handle inbound responses from various channels, including calls, texts, emails, QR codes, virtual agents, IVR, and PURLs. These capabilities allow us to provide a superior customer experience while monitoring and managing campaign performance. We can route responses to OEM call centers or dealers as needed.
Extensive Dealer Participation
We support over 30,000 dealers nationwide, simplifying scheduling, streamlining workflows, and improving customer convenience. This seamless process enhances the consumer experience and assists with successful recall repairs.
Compliance Assurance
We ensure all recall activities comply with NHTSA guidelines, including integration with dealers and managing schedules to streamline the recall process.
Advanced Analytics & Reporting
Our analytics team provides insights into campaign performance, including campaign attribution modeling, performance metrics, and regulatory compliance tracking. Post-engagement feedback and continuous measurement help refine our recall strategies for better results.
AI-Enhanced Recall Resolution
Leveraging AI technology, we boost engagement and resolution rates, with our AI-driven approach leading to a 27% increase in recall success.
Collaborative Partnerships
We collaborate with dealers, DMVs, insurance companies, and other stakeholders to expand outreach and improve recall compliance. By offering incentives and working with trusted partners, we create an authoritative message that motivates vehicle owners to act.
Don't leave your recall management to chance. Let us help you navigate the complexities with confidence and expertise.
Harness the Power of Predictive Strategies for All Your Recall Marketing Needs
