We Bring Data To Life.
The right message. To the right person. At the right time. Our data and strategies are proven to change the mindsets of our audiences to convince them about the importance of remedying their defective Takata airbags.
We’re making the roads safer by motivating vehicle owners to get their defective Takata airbags replaced.
We use data science and a combination of sophisticated campaign strategies to provoke our audience into life-saving action.
At our core, we are experts at analyzing consumer attributes to determine the best messages, imagery, channels, and incentives to influence action in otherwise apathetic owners of recalled vehicles.
Our Solutions
Analytics & Predictive Modeling
While many marketing methods focus on developing and testing the best creative for the overall population, we use data analysis to define behavioral-based segments, creating unique messages tailored to the individual persona.
Direct Marketing
Our direct marketing campaigns are personally targeted to consumers using machine learning to optimize the best combination of message, channel, images, asset, incentive, and cadence.
Mass Marketing
We employ a cross- channel methodology with omnichannel creative on National Broadcast & Cable TV, Univision, Streaming TV, Radio/Streaming Music, Outdoor, and Digital Video.