Driven by Neuroscience,
Backed by Data
Driven by neuroscience and advanced analytics like heatmapping, our Creative Asset Development process ensures your content captures attention in the crucial first few seconds. We craft visually compelling and data-optimized assets, including graphics, videos, and multimedia, tailored to engage your audience and deliver results. By combining cutting-edge design with insights into user behavior, we help maximize the impact of your marketing efforts across all channels.
Creative Asset Development & Testing
We manage the creative process to ensure brand-compliant, culturally sensitive, high-performing materials. Our data-driven approach analyzes consumer behavior across different makes, models, cultural influences, demographics, and psychographics. We develop multiple creative variations to determine which messages resonate best and continuously optimize in real-time to maximize engagement and response rates.
Driven by
Neuroscience
Developed by neuroscientists, this process highlights what grabs attention in the first 3-5 seconds, helping us optimize content for immediate impact.
Focus Areas
Identifies which regions of content get the most visual attention.
Content Adjustment
Refines elements based on heatmap data to maximize visibility.
Quick Engagement
Ensures key messages are seen during initial viewing.
Grabbing
Attention
Techniques to ensure content captures attention effectively.
Salient Elements
Highlights the most visually important parts of the content.
Pre-Attentive Processing
Optimizes content for immediate recognition in the first few seconds.
Emotional Appeal
Uses design elements that evoke emotions to enhance recall.
Gaze
Sequencing
Simulates eye movement to ensure key elements are seen, guiding viewers naturally to calls-to-action.
Eye Flow Simulation
Tracks where viewers’ eyes move during the first seconds.
Priority Elements
Ensures key offers and calls-to-action are prominently viewed.
Improved Layout
Adjusts content sequence to improve engagement paths.
Results
With our analysis and changes to creatives and placement, we increased Increased engagement by 17% after refining creative elements.
Response Lift
Improved response rate by 17%.
Higher Appointment Rate
Appointment scheduling improved by 13%
Higher Repair Completion
Repair completion rates increased by 13%.
Ready to captivate your audience with neuroscience-driven creative assets? Let us help you craft data-optimized visuals that leave a lasting impact.
Contact us today to elevate your content strategy!
